5 Simple Marketing Tips for Photographers in 2024

Marketing Made Simple

Marketing doesn't have to be complicated or expensive. Here are five simple tips to get more eyes on your work and more clients in your inbox.

1. Specialize in a Niche. Instead of being a jack-of-all-trades, become the go-to photographer for something specific (e.g., moody newborn photography, adventurous elopements). It's easier to market when you know exactly who you're talking to.
2. Collaborate with Local Vendors. Partner with wedding planners, florists, and venues. Cross-promote each other on social media and offer referral bonuses. It's a win-win.
3. Optimize Your Google Business Profile. This is free and powerful. Fill out every section, add your best photos, and encourage past clients to leave reviews. It's often the first impression potential clients will have of you.
4. Share Behind-the-Scenes Content. People love seeing the process. Share short videos of your sessions, your editing process, or you packing up prints. It builds connection and trust.
5. Ask for Reviews (and Make it Easy). Don't be shy. After delivering a gallery, send a direct link to your Google Business Profile or Facebook page and ask for a review. Positive reviews are marketing gold.